TennisThink

There is a disconnect between the real value of tennis and the attention it receives.

We call this the Tennis Gap.

How can we close the Tennis Gap and help Tennis achieve its potential?

Learn More

TennisThink

There is a disconnect between the real value of tennis and the attention it receives.

We call this the Tennis Gap.

How can we close the Tennis Gap and help Tennis achieve its potential?

Learn More

TennisThink Development Strategy

*For Illustrative Purposes

TennisThink Documentary

The documentary serves as the foundation of the TennisThink platform, establishing the core narrative and codifying the approach that drives the initiative. As the first major effort, it sets the stage for the broader platform by showcasing the power of the content and the role models it features. The program invites audiences to engage, reflect, and continue the journey beyond the screen.

Digital Platform

TennisThink is a dynamic edutainment platform that builds on the momentum of its documentary premiere to celebrate the genius of tennis as a metaphor for life. It blends personal growth and critical thinking into a custom-designed, multimedia experience that equips individuals with practical tools for everyday challenges

Role Model Series

These role models continue to use tennis as a lifelong resource for growth and fulfillment. By blending inspiring stories with practical advice, the role models series examines how tennis fosters discipline, mindset and problem-solving to overcome challenges and achieving lasting success.

Tennis State of Mind Social Media Stategy

This campaign turns player reflections into cultural currency. By asking a simple set of questions, we unlock personal stories, mental insights, and emotional moments that bring tennis to life in a way that’s raw, relatable, and resonant. Each answer becomes modular content — powering everything from reels to documentaries, platform features to book chapters — and builds a living archive of what it means to live with a tennis state of mind.

Why do you play tennis?

This prompt invites players to reflect on their origin story and inner motivation, surfacing deeply personal reasons that make tennis emotionally relatable. These raw, first-person reflections humanize the sport, cutting through elitist or technical barriers. They also create a continuous thread of authenticity that powers early content for the campaign’s social rollout, fuels narrative arcs in The Genius of Tennis, and becomes an onboarding question within the Tennis State of Mind platform. Across the book and digital archive, these stories set the tone for how tennis becomes a lifelong mindset, not just a match.

1

What does the genius of tennis mean to you?

This question unlocks the sport’s full emotional and developmental impact, from mental clarity to friendships, discipline to self-belief. These testimonials serve as proof points that tennis builds people, not just players. On social media, they become highly shareable “gratitude moments” that attract both fans and funders. In The Genius of Tennis, they expand the narrative beyond rankings into real-world transformation. On the Tennis State of Mind platform, this prompt fuels user reflection features and profile building, while in the book, these answers back up each principle with lived experience.

2

What has tennis given you in life, career, sport, etc.?

This is the philosophical anchor of the campaign, it asks players to articulate the mental depth and unique intelligence behind the game. These reflections define the tone of The Genius of Tennis, drawing a line between tennis and other sports as a tool for personal evolution. They also set Tennis State of Mind apart as a platform that values strategy, creativity, and mindfulness. Socially, these soundbites elevate the discourse and attract thinkers, leaders, and sponsors interested in the cerebral side of the sport. In the book, they frame entire sections on decision-making, composure, and growth.

3

What tennis moment lives in your head forever?

This prompt taps directly into emotion and memory — the universal glue of storytelling. These moments are highly cinematic, forming key intercuts in The Genius of Tennis through archival, reenacted, or user-submitted footage. They also drive high-performing short-form social content and power nostalgia-based UGC challenges. On the Tennis State of Mind platform, users will be able to log and relive their own defining tennis moments, building a dynamic memory wall. In the book, these memories will serve as chapter openers, illustrating how one match, point, or loss can become a lifelong lesson.

4 TennisThink Overview

Combine tennis sensibility with trusted guidance to navigate life’s challenges.

*For Illustrative Purposes

Inspired by the
Genius of Tennis

On Court

Master decisions on the court with game strategy, mental discipline and mindset elevation.

Off Court

Extend the athletic mindset through TennisThink to business, strategic planning, thought process and decision making.

In Life

Life is game, play it as such. Actualize life through tried and tested decision making frameworks derived from the game of tennis.

Steven Simkin: Vice President of NYJTL and Member of its Board.

The Precedent

TennisThink
Mission & Opportunity

Mission:

Elevate visibility and value of tennis by showcasing its transformative power both on and off the court.
Inspire action through role models, compelling media, and storytelling that highlight tennis as a tool for personal development
Help tennis achieve its deserving potential by closing the Tennis Gap.

Opportunity:

A forward-looking strategy shaped by evolving trends in tennis, personal development, and popular culture. By leveraging the growing influence of athlete role models and the sport’s rising popularity, there is a unique opportunity to deliver engaging, edutainment content that inspires and empowers.